- Consumer profile
- Develop product placement guide
- Market niche analysis / Product matrix
- Brand DNA evaluation
- Investigate competing brands
- Price point determination
- Manufacturing perimeters
- Cost perimeters / Design for cost
- Brain storm session / Focus group
- Conceptual design / Rapid thumbnail sketching
- Photorealistic rendering
- Product CAD data
- Rapid prototype / physical 3D model
- Production part review
- Product photography
- Marketing collateral